Nyenta.com - ABM for Good™ Launches First Project with Build Change

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Pro bono marketing program to advance corporate innovation for resilient housing worldwide.

GLOUCESTER, Mass. - Nyenta -- ABM for Good™, launched in January 2025 to bring the power of Account-Based Marketing (ABM) to mission-driven non-profit organizations, announced today that it has selected Build Change for its first project. The partnership aims to accelerate Build Change's efforts to expand strategic corporate partnerships and drive greater innovation and impact through resilient housing solutions worldwide.

Build Change, a global leader in disaster-resilient housing and post-disaster reconstruction, will collaborate with ABM for Good to identify and engage corporate partners best aligned with Build Change's mission, technology, and scalable solutions.

"As we look to deepen our engagement with the private sector, the expertise and innovative thinking from ABM for Good™ comes at the perfect time," said Monica Schroeder, VP Global Engagement of Build Change. "We're excited to partner in launching this proven commercial strategy into the nonprofit sector and help scale it with mission-driven organizations that need to collaborate more than ever."

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"We've had great success working with top firms including IBM, Autodesk, Cisco, and Holcim to improve housing and quality of life," said Juan Caballero, CEO of Build Change. "Today, as we move into the next era for tech- and AI-enabled resilience for housing, home-based businesses, and schools, we look forward to further strengthening corporate partnerships that can protect lives and livelihoods worldwide.

This initiative marks a significant step for ABM for Good, whose mission is to bring proven B2B marketing strategies to the social sector in ways that build capacity, increase funding, and foster long-term partnerships.

"Build Change is exactly the kind of organization we created ABM for Good to support and prove the value of Account-Based Marketing in the nonprofit sector," said Rob Leavitt, Co-founder and CEO of ABM for Good. "They are addressing critical challenges in the world with a proven, scalable approach and 20 years of success in extremely difficult circumstances. We are honored to help amplify their voice and fuel their growth with the right corporate partners."

Both organizations see this as a foundation for future collaborations and a model for how ABM can serve the greater good for nonprofit organizations in sustainability, civic engagement and community development.

About Build Change

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Build Change is the global leader in systems change for resilient housing. Our engineers, builders, coders, policy advocates, and leading partners are providing urgently needed housing solutions in the world's most disaster-prone countries. Shifting power to families since 2004, Build Change has safeguarded over $5.2 billion in housing infrastructure assets across Latin America, the Caribbean, Africa, and Asia-Pacific, improving the lives of over 1.4 million people by building new or retrofitting more than 282,000 buildings, at a cost of $51 per safer person.

Learn more at www.buildchange.org or follow us on X and LinkedIn.

About ABM for Good
ABM for Good™ connects experienced marketing professionals with nonprofit organizations, enabling them to drive greater funding, influence, and impact in areas including civic engagement, community development, and sustainability. Leveraging the power of Account-Based Marketing, ABM for Good provides practical expertise to help eligible nonprofits increase awareness, deepen engagement, and accelerate innovation with their most important audiences, supporters, and partners.

Learn more at www.abmforgood.org or follow us on LinkedIn.