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North America is expected to contribute the most to this growth, with a projected market share of 39% by 2027. This can be attributed to the increasing usage of affordable private label brands, which has led to an increase in usage per diaper change and multi-purpose use of baby wipes. The United States leads in baby wipe consumption due to a rising number of working women and educated individuals. Most sales occur offline in hypermarkets, specialty stores, department stores, and warehouse clubs.
The report also highlights that vendors are now offering organic and natural options for baby wipes. For instance, Caboo's Bamboo Baby Wipes use 99.7% natural ingredients and are free from parabens and chlorine.
Technavio has released its latest market research report titled "Global Baby Wipes Market 2023-2027", which provides insights on the historical (2017-2021) and forecast (2023-2027) market size. The market has been segmented based on distribution channel (online and offline), technology (spunlace technology, airlaid technology, coform technology, needle punch technology, and others), and geography (North America, Europe, APAC, South America, and Middle East & Africa).
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One of the key trends driving market growth is the increasing popularity of online distribution channels. Customers are shifting from offline to online retail stores due to the broad reach of e-retailers like Amazon.com and JD.com. The development of e-commerce infrastructure and increasing internet and smartphone use have also contributed to this trend. Additionally, customers are increasingly relying on online research through websites, blogs, and social media before making a purchase. This growth is driven by the rising global demand for baby wipes.
The report also mentions that the increasing prevalence of private-label brands is a major factor driving market growth. Global retailers are focusing on private-label baby wipes to boost profitability and cater to the growing demand. This trend has led to an expansion of shelf space and marketing efforts for private-label offerings in supermarkets.
However, the market also faces challenges such as increased competition from local brands, which has led to stiff competition for established players.
The report provides a comprehensive analysis of market drivers, trends, and challenges during the historic period (2017-2021) and forecast period (2023-2027). It also includes key data such as CAGR during the forecast period, factors driving growth, size and contribution of the market in focus on the parent market, upcoming trends and changes in consumer behavior, growth across different regions, competitive landscape analysis, and factors that may challenge the growth of baby wipes companies.
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Baby wipes are essential products for infant hygiene and gentle cleaning. They are convenient disposable wipes used for various purposes such as diaper changing, cleansing baby's skin, and maintaining hygiene during travel or outings. These wipes are formulated with gentle ingredients suitable for delicate baby skin and play a crucial role in maintaining their health and wellness. They are an integral part of baby skincare routines as they offer a convenient and hygienic way to keep babies clean and comfortable.
Other related reports by Technavio include "Wet Tissue And Wipe Market Size 2023-2028" which is estimated to grow by USD 8.27 billion at a CAGR of 6.83% between 2023-2028; and "Baby Carrier Market Size 2022-2027" which is estimated to grow by USD 263.71 million at a CAGR of 5.16% between 2022-2027.
The report also includes an executive summary, market landscape, market sizing, five forces analysis, customer landscape, geographic landscape, drivers, challenges, and trends, company landscape and analysis, and an appendix.
In conclusion, the global baby wipes market is expected to experience significant growth in the coming years due to the increasing demand for private-label brands and the rising popularity of online distribution channels. However, established players may face stiff competition from local brands.
Filed Under: Business
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