Barberino's Debuts First US Location to Elevate the Men's Grooming Experience
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NEW YORK, Feb. 8, 2024 ~ New York City is about to experience the best of Italian barbering with the grand opening of Barberino's on February 8th. The pioneering chain of Italian barbershops, known for its luxurious and contemporary approach, will be located at 520 Madison Avenue, nestled between the Upper Eastside and Rockefeller Center.

The new Barberino's shop will take over the space previously occupied by The Art of Shaving on Madison Avenue. This prime location is situated amidst a blend of corporate offices and stylish residential areas, making it easily accessible for both locals and tourists.

To celebrate its arrival in the Big Apple, Barberino's is offering a special treat to its patrons from February 10th to 14th. With any service, customers will receive an ultra-hydrating face mask from Barberino's and a tin of Venchi Italian Chocolate. The face mask is a nourishing treatment designed to soothe and refresh the skin while boosting hydration. And with 145 years of chocolate-making excellence, Venchi has crafted heart-shaped chocolates encased in a festive tin, making them the perfect complement to Valentine's Day.

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The 70-square-meter space at Barberino's is adorned in their signature shade of green and features three barber chairs. It offers tailored services and products specifically designed for American guests. Combining traditional Italian grooming techniques with innovative methods, Barberino's caters to diverse preferences and time constraints.

Customers can choose from three different service options – Express (15 minutes), Classics (30 minutes), or Splendidi (60 minutes) – depending on their schedule and preferences. Each experience is meticulously designed to promote overall well-being.

In addition to their services, Barberino's also offers carefully curated products such as beard balms and wooden razors developed in collaboration with leading industry experts. To ensure top-notch quality, an Italian barber will oversee the training of U.S. professionals at the New York location.

To enhance accessibility and convenience for its U.S. customers, Barberino's has also launched a dedicated website. This allows for a seamless connection with the brand and its services.

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The journey of Barberino's to the U.S. is a return to its roots, dating back to 1910 when Giovanni Callegari, the great-grandfather of co-founder Michele Callegari, embarked on an American adventure. Known as "Barberino," Giovanni became a prominent figure in Boston's international community, laying the foundation for Barberino's expansion into the U.S.

For Barberino's, this American expansion is the realization of a dream – uniting two countries and two generations with a shared vision to revolutionize the barber profession in the United States. The brand invites everyone to escape the chaos of daily life and experience grooming "like in the old days," embodying the touch, elegance, and attention to detail synonymous with Italian craftsmanship.

With its luxurious services and products, Barberino's promises to bring a touch of Italy to New York City and provide an unforgettable grooming experience for all its customers.
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