Nyenta.com - Curaleaf Launches Anthem, a Classic Pre-Roll Brand Celebrating American Grown Cannabis

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STAMFORD, Conn., April 14, 2025 ~ Curaleaf Holdings, Inc. has recently announced the launch of their newest brand, Anthem, a classic pre-roll brand that pays homage to the past while embracing American innovation. The company, known for its high-quality consumer cannabis products, is excited to add Anthem to its portfolio.

Anthem's signature 10-pack of 0.35g pre-rolls is now available in select states including New York, Illinois, Massachusetts, and New Jersey. In April, the product will also be available in Arizona and Florida, with plans for further expansion this summer.

According to Boris Jordan, Chairman and CEO of Curaleaf Holdings, "Cannabis is America's crop." He emphasizes that every aspect of growing and manufacturing their state-legal cannabis products is done by American workers using locally-sourced materials. This not only supports local communities but also creates job opportunities for thousands of Americans.

Anthem pre-rolls are more than just a joint - they are uniquely designed with a cylindrical shape and a flip-top box that sets them apart from other brands. The attention to detail extends to the curated blend of locally-grown cannabis strains chosen for their consistent effects and everyday use. The company takes pride in their product being made in state-of-the-art facilities by skilled cannabis craftspeople.

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With its classic-meets-modern design and curated blends, Anthem caters to all types of consumers - from adult-use to medical patients, daily smokers to social smokers. It's not just a joint; it's an anthem.

Curaleaf believes that the U.S. cannabis industry has immense potential for economic growth and job creation. However, outdated financial regulations and federal restrictions continue to hinder its progress. By removing barriers such as 280E and access to banking services, the industry can truly thrive while promoting a more equitable marketplace.

Anthem joins Curaleaf's family of brands including Select, Grassroots, Reef, Find, Zero Proof, and The Hemp Company. For more information on Curaleaf's products, locations, and resources, visit their website at https://curaleaf.com. To learn more about Anthem and find locations to purchase products in select states, visit https://anthemcannabisusa.com/.

Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) is a leading international provider of consumer cannabis products with a mission to enhance lives by celebrating the power of the plant. The company is known for its high-quality products and expertise in the industry. With a strong presence in all stages of the supply chain, including distribution networks throughout Europe, Canada, and Australasia, Curaleaf is committed to pioneering science and research while utilizing cutting-edge cultivation, extraction, and production methods.

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Investors can find Curaleaf listed on the Toronto Stock Exchange under the symbol CURA and on the OTCQX market under CURLF. For more information about the company, please visit their website at https://ir.curaleaf.com.

In conclusion, Curaleaf Holdings' latest addition to their brand portfolio - Anthem - pays tribute to American innovation while offering consumers a unique pre-roll experience. With plans for further expansion and a commitment to promoting growth in the U.S. cannabis industry, Curaleaf continues to solidify its position as a leader in the market.

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