CURÉL® CARES: THE MULTI-FACETED INITIATIVE GIVING BACK TO THE NATION'S NURSES ALIGNS WITH TELEVISION PERSONALITY BOBBIE THOMAS
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Curél Cares Campaign Gives Back to the ANA
CINCINNATI, May 9, 2023 ~ Bobbie Thomas, an American fashion and beauty journalist well known for her popular style segments on NBC's TODAY show, has partnered with Curél Skincare as part of their annual Curél Cares campaign. The campaign is designed to benefit the American Nurse Association (ANA).

Thomas has a deep understanding of the importance of honoring the invaluable care and compassion provided by nurses and other caregivers. Her family personally experienced their dedication during her late husband Michael's long-term stay in a stroke rehabilitation facility. The nursing community not only aided in Michael's care but also offered unwavering support to her entire family throughout the journey.

"I am profoundly thankful for the kindness extended by dedicated nurses, patient care associates, and therapists who consistently go above and beyond their responsibilities each day," said Thomas. "And I treasure the meaningful bonds formed with the nurses that were there for us, which continue to endure."

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Curél Skincare is a trusted brand amongst the nurse community, and as a brand that provides therapeutic relief, it's only natural for them to give back to those that passionately provide care to us. To this end, Curél Skincare will be hosting a Grand Prize giveaway for nurses on Instagram to allow the campaign to reach nurses across the country. The lucky winners will receive a gratis deluxe spa day, allowing them to be pampered in the manner they so richly deserve. Additionally, Curél Skincare and Bobbie are working together to surprise well-deserved nurses with a spa day in order to create an opportunity for them a much-needed time-out and the opportunity to practice a bit of self-care for a change. Through additional facets to the Curél Cares campaign, Curél Skincare will sponsor the National Nurses Month newsletter in conjunction with the ANA.

"We've raised our game this year," said Senior Brand Manager Emily Spaulding. "It was so important to us to create opportunities for nurses to recharge and hear a heartfelt thank you for their work. If we help them recover even a fraction of their energy, then it's a positive stride."

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Bobbie Thomas has partnered with Curél Skincare as part of their annual Curél Cares campaign which benefits the American Nurse Association (ANA). Thomas deeply understands how important it is honor caregivers due her family's experience during her late husband Michael's long-term stay in stroke rehabilitation facility where they received unwavering support from nursing staff throughout his journey.

In order give back to those that passionately provide care, Curél Skincare will be hosting a Grand Prize giveaway on Instagram where lucky winners will receive deluxe spa days as well as sponsoring National Nurses Month newsletter in conjunction with ANA. Additionally they are working together with Bobbie Thomas surprise deserving nurses with spa days so they can have some much needed time out and practice self-care for once.

"We've raised our game this year," said Senior Brand Manager Emily Spaulding "It was so important to us create opportunities for nurses recharge and hear heartfelt thank you for their work."
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