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Eshbal Signs Additional Binding Agreement and Strengthens U.S. Leadership Team
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VANCOUVER, BC, July 15, 2025 ~ Eshbal Functional Food Inc. (TSXV: ESBL) has recently made two significant moves to expand its presence in North America. The company, known for its development of gluten-free and health-focused food products, has signed a binding Letter of Intent to acquire a majority interest in Dare to Be Different Foods (D2BD) and has appointed Avi Markus as Chief Commercial Officer for North America.

The LOI, effective as of July 3, 2025, outlines Eshbal's plan to acquire a 55% interest in D2BD, a New York-based company specializing in low-carb, gluten-free, and natural-ingredient products made from broccoli and cauliflower. D2BD's product portfolio includes crusts, crisps, gnocchi, and other items sold under its branded line through natural grocery chains and online platforms.

The acquisition will be completed through a combination of cash subscription by Eshbal for newly issued securities of D2BD and the issuance of Eshbal Shares to the existing shareholders of D2BD. The final amount of cash payments and number of Eshbal Shares will be determined after the completion of the due diligence process. Additionally, if D2BD meets certain revenue thresholds, additional Eshbal Shares may be issuable in the future. The closing of the acquisition is subject to the parties entering into a definitive agreement and receiving approval from the TSX Venture Exchange.

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Avi Markus has been appointed as Chief Commercial Officer for North America. With over 25 years of experience in consumer-packaged goods and "Better for You" food brands, Mr. Markus brings valuable expertise to Eshbal. He previously served as SVP, North America – Retail at Else Nutrition and is a partner at The Matzo Project. His experience also includes co-founding emerging food brands such as Nourishtea and BEON Energems and holding senior brand management and marketing roles at Unilever Canada and Shoppers Drug Mart. In his new role, Mr. Markus will lead commercial operations in North America, including sales, distribution, partnerships, and business development.

"I am so pleased to be joining this unique team of creative professionals in the field of Better-for-You nutrition," said Mr. Markus. "Eshbal is already a leading international player in healthier food solutions, and I look forward to introducing its products to leading retailers and foodservice accounts across the U.S. and Canada."

Eshbal Functional Food Inc. is a developer and manufacturer of health-focused food and nutraceutical products. The company leverages proprietary R&D and specialized production technologies to deliver Gluten-Free, Vegan, Low-Carb, Sugar-Free, and supplement-based solutions across a range of categories — from baked goods and spreads to protein blends, cereals, and dietary supplements.

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Eshbal's expansion into the North American market follows its successful completion of a reverse takeover (RTO) with Hakken Capital Corp., which resulted in Eshbal becoming a publicly listed company on the TSX Venture Exchange as of April 14, 2025.

The company's mission is to help people lead healthier lives by rethinking everyday food through science, purpose, and passion. Eshbal caters to a diverse mix of industrial, foodservice, and retail clients in Israel and abroad.

Disclaimer: This press release contains forward-looking statements that are subject to risks and uncertainties that could cause actual results or events to differ materially from those expressed or implied by such statements. Neither the TSX Venture Exchange Inc., nor its Regulation Servicer provider accepts responsibility for the adequacy or accuracy of this release.
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