Nyenta.com - Fashion Retailer Pacsun Launches "Better in Baggy" Fall Campaign

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LOS ANGELES, July 18, 2024 ~ Pacsun, a popular clothing brand among young adults, has launched its highly anticipated Fall campaign titled "Better in Baggy." The campaign showcases the brand's latest denim styles through the eyes of The Pacsun Collective, a group of stylish and creative individuals from the brand's consumer community.

The Pacsun Collective is a unique concept that fosters a deep connection between the brand and its youth community through co-creation. With a year-round submission process available on Pacsun's website, the Fall campaign features models sourced from this collective, giving them an opportunity to be a part of the brand's creative vision.

According to Addie Rintel, Vice President Women's Merchandising & Design at Pacsun, "Our Fall campaign is a celebration of self-expression and individuality. This season, we're introducing a larger collection of novelty embellished denim, due to overwhelming demand for those styles from our community. These pieces are designed to empower our customers to express themselves through style, especially as they head back to school."

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Richard Cox, Vice President of Men's Merchandising and Global Partnerships at Pacsun also shared his thoughts on the campaign saying, "Denim is the cornerstone of the Pacsun brand. The shift towards baggy and loose-fits shows a movement towards comfort and individuality in fashion. We're not just launching a campaign, we're creating styles and moments for our customers and connecting them to our brand in meaningful ways that they can relate to."

To bring the campaign to life, Pacsun has partnered with Pinterest to create interactive store window displays and engage audiences through digital and social marketing as well as event collaborations. One such initiative is an exclusive influencer experience in Upstate New York where several influencers and content creators will be hosted for a full day of immersive activities in the scenic Hudson Valley.

The attendees will have the opportunity to customize denim and shoes, stock up on beauty essentials at a beauty bar, create personalized flower arrangements at a floral bar, relax poolside in Pacsun swimwear, and enjoy live performances from Pacsun Collective artists and a movie night. This collaboration between Pacsun and Pinterest allows the brand to leverage the visual platform of Pinterest to inspire and engage its audience with shoppable content.

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Pacsun will also be hosting an exclusive in-store event at its Soho flagship to celebrate the launch of the campaign. Consumers are invited to stop by and experience the new collection firsthand, complemented by special activities and exclusive offerings.

Denim has always been one of Pacsun's most significant categories, with baggy denim emerging as a major sales driver. In fact, baggy and loose-fit jeans now account for more than 80% of Pacsun's denim sales. The Fall campaign also highlights the microtrend of embellished denim for women, which has led Pacsun to add several embellished styles to its Fall 2024 collection.

With a commitment to staying ahead of fashion trends and catering to customer preferences, Pacsun remains dedicated to delivering cutting-edge fashion through the lens of youth culture. To view campaign and product imagery or for more information, visit pacsun.com.

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