Trending...
- Hart Howerton Announces New Leadership Appointments for 2025
- Daryl Guberman: The Forefather of Quality and Government Accountability
- New Jersey Sober Living Opens New Luxury Themed Facility in South New Jersey
PlayMaker: Revolutionizing Sports Sponsorship with AI-Driven Platform Launching Today, January 15, 2025
NEW YORK - Nyenta -- With the Super Bowl just weeks away, brands and sponsors are looking for smarter ways to maximize their partnerships during one of the biggest sports events of the year. Enter PlayMaker, an innovative platform that officially launches today to revolutionize the way sponsorships are managed and optimized in sports and entertainment. Founded by Hannah Sorkin, a leader with a proven track record in sponsorship, technology, and commercial performance, and Sameer Mehra, a seasoned software engineer and creative innovator, PlayMaker combines cutting-edge technology with a relationship-driven approach to deliver unmatched value to brands, rights holders, and organizations.
A Vision for the Future of Sponsorship
PlayMaker's mission is to bring relationships back to the forefront of the sponsorship industry while empowering clients with the tools to navigate a rapidly evolving market. Leveraging artificial intelligence and proprietary data modeling, PlayMaker provides a seamless solution for managing sponsorship assets, maximizing their utilization, and driving measurable ROI.
Key Features of PlayMaker:
With industry statistics revealing that 21% of sponsorship assets go unused annually, PlayMaker addresses inefficiencies by ensuring every opportunity is fully realized.
More on Nyenta.com
Meet the Founders
Hannah Sorkin is a visionary leader with experience managing partnerships with top leagues such as the NFL, MLB, NHL, and NWSL. Her career highlights include spearheading marketing campaigns that trended top 10 on Twitter and generated over 200 million impressions. A Princeton graduate, Hannah's strategic insights and innovative approach to sponsorship make her an industry game-changer.
Sameer Mehra brings a dynamic blend of technical expertise and creative innovation to PlayMaker. A Harvard-educated software engineer, Sameer spent over six years at LinkedIn, where he built critical infrastructure, including a content management system supporting 24 languages. His work extended to AI-driven initiatives at Slang, an AI-focused startup, and he has developed innovative personal projects like Cadenza AI, an AI-powered music plugin. Beyond his technical skills, Sameer is also a talented musician, having released a solo album under the name Sammy Signal. His passion for problem-solving and user-focused design ensures PlayMaker's platform is not only powerful but also intuitive and impactful.
What Media Can Expect
To celebrate the January 15 launch, PlayMaker will host:
How PlayMaker Stands Out
More on Nyenta.com
PlayMaker bridges the gap between technology and human connection, offering clients the ability to:
Launch Day: January 15, 2025
Media outlets, influencers, and industry professionals are invited to join us today as we unveil the full capabilities of PlayMaker. This official launch marks the beginning of a new standard for managing sports sponsorships.
About PlayMaker
PlayMaker is a technology-driven platform dedicated to enhancing corporate sponsorships within sports and entertainment. By combining AI-powered tools with a relationship-first philosophy, PlayMaker ensures partnerships are efficient, impactful, and built to last.
A Vision for the Future of Sponsorship
PlayMaker's mission is to bring relationships back to the forefront of the sponsorship industry while empowering clients with the tools to navigate a rapidly evolving market. Leveraging artificial intelligence and proprietary data modeling, PlayMaker provides a seamless solution for managing sponsorship assets, maximizing their utilization, and driving measurable ROI.
Key Features of PlayMaker:
- AI-Driven Efficiency: Automates asset management, transforming days of work into seconds.
- Collaborative Hub: Centralized tools that simplify communication and approvals across teams.
- Proactive Risk Management: Tracks deadlines and highlights underutilized assets to mitigate risks.
- Customizable Solutions: Enables brands to quickly build tailored sponsorship packages with future-proof deal sheets.
- Maximized ROI: Helps clients optimize every sponsorship asset for greater impact and value.
With industry statistics revealing that 21% of sponsorship assets go unused annually, PlayMaker addresses inefficiencies by ensuring every opportunity is fully realized.
More on Nyenta.com
- MEGAN THEE STALLION INTRODUCES NEW PREMIUM TEQUILA BRAND, CHICAS DIVERTIDAS, WITH BLANCO & REPOSADO OFFERINGS
- Aterna AI Introduces Automated Investing Software for Entrepreneurs Focused on Reliable Growth
- Fortis Novum Mundum Announces the Release of Democratizing Violence: The Rise of Open-Source Warfare
- Rutgers University Student Wins "New Jersey's Top Student Entrepreneur" in EO's Global Student Entrepreneur Awards
- New Rochelle: Black History Month Recognition
Meet the Founders
Hannah Sorkin is a visionary leader with experience managing partnerships with top leagues such as the NFL, MLB, NHL, and NWSL. Her career highlights include spearheading marketing campaigns that trended top 10 on Twitter and generated over 200 million impressions. A Princeton graduate, Hannah's strategic insights and innovative approach to sponsorship make her an industry game-changer.
Sameer Mehra brings a dynamic blend of technical expertise and creative innovation to PlayMaker. A Harvard-educated software engineer, Sameer spent over six years at LinkedIn, where he built critical infrastructure, including a content management system supporting 24 languages. His work extended to AI-driven initiatives at Slang, an AI-focused startup, and he has developed innovative personal projects like Cadenza AI, an AI-powered music plugin. Beyond his technical skills, Sameer is also a talented musician, having released a solo album under the name Sammy Signal. His passion for problem-solving and user-focused design ensures PlayMaker's platform is not only powerful but also intuitive and impactful.
What Media Can Expect
To celebrate the January 15 launch, PlayMaker will host:
- Exclusive Media Previews: Hands-on demos of the platform's capabilities.
- Interviews with Hannah Sorkin and Sameer Mehra: Insights into their vision for transforming the sponsorship industry.
- Feature Stories: The story behind PlayMaker's creation and its mission to redefine partnerships.
How PlayMaker Stands Out
More on Nyenta.com
- The Dechert Impact Fellowship Program Now Open to Graduating Law Students Affected by Federal Hiring Freeze
- Tutanota Second Amendment to Tender Offer for up to 350,000 Shares of Alphabet Inc
- Verdek expands services to meet technical GSA/DOD projects and appoints Gene Irwin as manager of GSA/DOD fleet
- New Rochelle: "Ways of Seeing" Opens at the NRCA Rotunda Gallery February 18th
- New Rochelle: Applications Now Open for Citizen Complaint Review Board
PlayMaker bridges the gap between technology and human connection, offering clients the ability to:
- Streamline sponsorship operations, ensuring nothing falls through the cracks.
- Enhance transparency and collaboration across all stakeholders.
- Deliver customized, data-backed solutions to meet sponsor goals.
Launch Day: January 15, 2025
Media outlets, influencers, and industry professionals are invited to join us today as we unveil the full capabilities of PlayMaker. This official launch marks the beginning of a new standard for managing sports sponsorships.
About PlayMaker
PlayMaker is a technology-driven platform dedicated to enhancing corporate sponsorships within sports and entertainment. By combining AI-powered tools with a relationship-first philosophy, PlayMaker ensures partnerships are efficient, impactful, and built to last.
Source: Karyzma Agency
Filed Under: Technology, Sports
0 Comments
Latest on Nyenta.com
- Cura HR's CEO, Lyssa Hansard, Featured in Forbes: Driving Meaningful Change in Pay Equity
- 15 Tax Deductions for Homeowners in 2025
- Zezgo Rent A Car has arrived In Cyprus to Improve Car Rental Options
- Legal-Bay Lawsuit Funding Continues to See Flood of Prison Sex Abuse Claims Being Filed Nationwide
- Meredith Thomas Returns as Master of Ceremonies for International Women's Day Gala for 2025
- Kim Estes Returns as Master of Ceremonies for International Women's Day Gala for 2025
- Andre Kay Honored with Black Excellence Award by the Florida Panthers
- Wide range of dental care products at upto 40% discounted prices | DentistryDeal.com
- NaturismRE, ANF, and GNA Stand United for Naturist Rights in Australia – A Call for Global Support
- SHAREHOLDER ALERT: The M&A Class Action Firm Encourages Stockholders of EMKR, CCRN, WMPN, ALVR to Act Now
- Volante of Hanover Expands with the Opening of Its Second Building, Introduces Assisted Living Services
- Natixis Corporate & Investment Banking Fortifies Global Markets Team in the Americas with Strategic Hires
- Grassroots Group Zero Waste Ithaca Sues City and Cornell for SEQR Violations
- Rochester: Mayor Evans provides update on City's winter weather operations
- Talent Concierge® Artists Agency and The Big Talk® Announce Game-Changing Partnership Challenging Status Quo in the Meetings Industry
- New Rochelle: Skate at Lincoln Returns!
- Saelig Introduces Aaronia IsoLOG 3D DF Direction-Finding & Monitoring Antenna
- Blondie's Treehouse Inc. Wins 10 Prestigious Awards, Including Coveted Diamond Award
- SpotDraft Secures $54 Million To Lead AI Contract Lifecycle Management
- FlyBright Pilot Academy Partners with Allegiant Air to Address the Pilot Shortage