LAFCO Expands Partnership with Listrak to Power Personalized Cross-Channel Customer Communications
Nyenta.com/10312022

LITITZ, Pa., May 8, 2025 ~ New York-based fragrance company, LACFO, has recently announced an expansion of its partnership with Listrak, a leading marketing platform in the retail industry. This collaboration aims to support the growing demand for LACFO's web-exclusive products and elevate the overall customer experience.

One of the main reasons for this expansion is the success of LACFO's recent launch of their limited-edition scent, Out of Office. Inspired by destination getaways, this exclusive fragrance sold out within just 36 hours. As a result, LACFO has seen a significant increase in their subscriber list, with email subscribers growing by 39% and SMS subscribers by 15% in the past year alone.

Listrak will now work closely with LACFO's in-house e-commerce team to accommodate the increased volume in email and SMS campaigns. This will be based on LACFO's growing subscriber list and will utilize Listrak's full suite of personalization tools such as website pop-ups, on-site recommendations, and predictive content. The goal is to engage with customers at every stage of their journey, from initial acquisition to post-purchase communications.

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Jon Bresler, founder of LACFO, expressed his excitement about extending their reach and creating personalized online shopping experiences for their loyal customer base. He also highlighted how LACFO brings creativity, innovation, and data-driven strategies to their e-commerce and customer communications.

Listrak's Chief Revenue Officer Jamie Elden also shared his thoughts on this partnership. He praised LACFO for setting new standards in curating tailored experiences for customers and leveraging their owned channels for accelerated growth. With the fragrance sector being the fastest-growing area in beauty with an expected growth rate of 14% by 2025, this expanded partnership is expected to drive increased market share for LACFO.

The expansion of its e-commerce platform comes after the successful launch of Out of Office candle, which features a unique blend of coconut, bergamot, and lavender. This exclusive fragrance was limited to only 400 units and was available for purchase exclusively on LACFO's website.

With their focus on elegant design and precise science, LACFO has been setting new standards in the home fragrance industry for over three decades. And now, with their enhanced partnership with Listrak, they are determined to continue this trend and provide their customers with unforgettable sensory journeys.

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