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CHANHASSEN, Minn., Aug. 9, 2024 ~ Life Time, a leading company in the rapidly growing sport of pickleball, has announced the filing of a patent for their latest innovation - The Ultimate Pickleball. This new ball is designed to address common issues faced by players such as inconsistent speed, bounce, and durability. The patent-pending ball will be unveiled at an exclusive event featuring tennis legend and pickleball enthusiast, Andre Agassi, at Life Time's PENN 1 in New York City on August 19.
According to Life Time Founder, CEO and Chairman Bahram Akradi, who is also an avid pickleball player and engineer, the company saw an opportunity to improve the quality of gameplay and enhance players' experiences with a better pickleball. "Life Time has been elevating the game of pickleball since 2021 and we have rapidly grown the number of courts we offer across North America," said Akradi. "Through our collaboration with our team, we have designed The Ultimate Pickleball with features that will provide consistent play and durability."
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The current pickleballs on the market often play too slow or are inconsistent in bounce and durability for professional players and higher-end players. With more than 700 permanent pickleball courts across its locations, Life Time serves thousands of members and guests at its clubs. They also host multiple Major League Pickleball (MLP) and Professional Pickleball Association (PPA) tournaments nationwide, as well as their own spring and fall Pickleball Classic tournaments for members.
The Ultimate Pickleball has undergone trials by some of the best players within and outside of Life Time. It will debut exclusively in Life Time clubs later this month and will be used at all Pickleball Classic tournaments. The ball will also be available for purchase at Life Time's racquet sports pro shops and online at LT Shop.
In addition to their commitment to expanding access to pickleball, enhancing programming, and building community within the sport, Life Time has recently appointed Andre Agassi as the inaugural chair of the Life Time Pickleball and Tennis Board. This further highlights their dedication to the sport and its growth.
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To celebrate the launch of The Ultimate Pickleball, Life Time will be hosting an exclusive event on August 19 featuring Agassi and other top pickleball pros and athletes. The event will include exhibition-style play and other exciting announcements with their partner JOOLA. For those unable to attend in person, the event will also be livestreamed on Life Time's complimentary digital app.
Life Time has also recently launched instructional pickleball videos by professional players Ben and Collin Johns, which are available on their complimentary digital app. For more information on Life Time and Life Time Pickleball, please visit www.lifetime.life. With their continued dedication to improving the sport of pickleball, it is clear that Life Time will remain at the forefront of this rapidly growing sport in America.
According to Life Time Founder, CEO and Chairman Bahram Akradi, who is also an avid pickleball player and engineer, the company saw an opportunity to improve the quality of gameplay and enhance players' experiences with a better pickleball. "Life Time has been elevating the game of pickleball since 2021 and we have rapidly grown the number of courts we offer across North America," said Akradi. "Through our collaboration with our team, we have designed The Ultimate Pickleball with features that will provide consistent play and durability."
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The current pickleballs on the market often play too slow or are inconsistent in bounce and durability for professional players and higher-end players. With more than 700 permanent pickleball courts across its locations, Life Time serves thousands of members and guests at its clubs. They also host multiple Major League Pickleball (MLP) and Professional Pickleball Association (PPA) tournaments nationwide, as well as their own spring and fall Pickleball Classic tournaments for members.
The Ultimate Pickleball has undergone trials by some of the best players within and outside of Life Time. It will debut exclusively in Life Time clubs later this month and will be used at all Pickleball Classic tournaments. The ball will also be available for purchase at Life Time's racquet sports pro shops and online at LT Shop.
In addition to their commitment to expanding access to pickleball, enhancing programming, and building community within the sport, Life Time has recently appointed Andre Agassi as the inaugural chair of the Life Time Pickleball and Tennis Board. This further highlights their dedication to the sport and its growth.
More on Nyenta.com
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To celebrate the launch of The Ultimate Pickleball, Life Time will be hosting an exclusive event on August 19 featuring Agassi and other top pickleball pros and athletes. The event will include exhibition-style play and other exciting announcements with their partner JOOLA. For those unable to attend in person, the event will also be livestreamed on Life Time's complimentary digital app.
Life Time has also recently launched instructional pickleball videos by professional players Ben and Collin Johns, which are available on their complimentary digital app. For more information on Life Time and Life Time Pickleball, please visit www.lifetime.life. With their continued dedication to improving the sport of pickleball, it is clear that Life Time will remain at the forefront of this rapidly growing sport in America.
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