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BETHLEHEM, Pa., March 16, 2023 ~ It's the hoppiest time of the year! The PEEPS® Brand is once again partnering with an array of exciting new and returning partners to bring fans unique ways to enjoy its iconic Marshmallow Chicks and Bunnies. From fun toys to delicious confection creations, the PEEPS® Brand is guaranteed to make this Spring the best time to express your PEEPSONALITY®!
Caitlin Servian, Brand Manager for PEEPS®, expressed her excitement for the collaborations. "We are thrilled to be teaming up with so many well-known brands that bring the PEEPS® Brand to life like never before. Each year our fans look forward to the tradition of receiving our tasty marshmallow candies in their Easter baskets, and we continue to provide new and innovative ways to celebrate the season with PEEPS®."
One of 2021's most talked about collaborations was PEPSI® x PEEPS®, which combined the refreshing taste of Pepsi cola with the classic sweet PEEPS® Marshmallow flavor. It is now available at retail for a limited time only, so hop on it while it lasts! Katy Perry Collections (KPC) has also launched a new footwear collection available in two styles: the signature KPC Geli® in bright yellow, bright blue and bright pink, and a multicolored pool slide. The collaboration combines dazzling bright colors with fun, playful designs, making them a great addition to any Easter celebration!
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Sally Hansen® has unveiled an all-new Sally Hansen Insta-Dri® X PEEPS® Collection featuring seven new shades that will leave your nails looking like everyone's favorite quintessential Easter treats! Build-A-Bear Workshop has released a plush line of Bunnies, Bears and accessories perfect for any Easter basket. Also, make sure to leave room in the basket for collectible PEEPS® Brand L.O.L Surprise!™ tot dolls! The Cute Bunny and Tough Chick have unique style with shimmering details that are all the rage this Easter season.
Fans can keep the seasonal fun going by baking up four new tasty recipes made in collaboration with Duncan Hines®, such as the PEEPS® Color Swirl Cake or the PEEPS® Brownie Eggs. Kellogg's® has also released its limited-edition cereal inspired by the delicious taste and springtime colors of PEEPS® Classic Marshmallow Chicks and Bunnies. The all-new Vitamin Shoppe BodyTech best-in-class whey protein isolate is an exclusive collaboration that's bringing America's iconic Easter treat flavor into sports nutrition products.
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The virtual series "PEEPSONALITY Live!" will feature step-by-step tutorials on how to create recipes and crafts perfect for families on March 28th at 6:30PM ET on Instagram (@PEEPSBRAND). Fans can find more content from Melody in the Making (@melodyinthemaking), Sheri Wilson (@sheri_wilson_) and Addie Taylor (@addiegtaylor). Don't forget to express your #PEEPERSONALITY by snapping pictures or videos of how you enjoy your treats, tagging @PEEPBRAND on social media for giveaways leading up to Easter. For more craft and recipe inspiration visit www.peepsbrand.com or shop online at www.peepsandcompany.com for candy and merchandise purchases.
Caitlin Servian, Brand Manager for PEEPS®, expressed her excitement for the collaborations. "We are thrilled to be teaming up with so many well-known brands that bring the PEEPS® Brand to life like never before. Each year our fans look forward to the tradition of receiving our tasty marshmallow candies in their Easter baskets, and we continue to provide new and innovative ways to celebrate the season with PEEPS®."
One of 2021's most talked about collaborations was PEPSI® x PEEPS®, which combined the refreshing taste of Pepsi cola with the classic sweet PEEPS® Marshmallow flavor. It is now available at retail for a limited time only, so hop on it while it lasts! Katy Perry Collections (KPC) has also launched a new footwear collection available in two styles: the signature KPC Geli® in bright yellow, bright blue and bright pink, and a multicolored pool slide. The collaboration combines dazzling bright colors with fun, playful designs, making them a great addition to any Easter celebration!
More on Nyenta.com
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Sally Hansen® has unveiled an all-new Sally Hansen Insta-Dri® X PEEPS® Collection featuring seven new shades that will leave your nails looking like everyone's favorite quintessential Easter treats! Build-A-Bear Workshop has released a plush line of Bunnies, Bears and accessories perfect for any Easter basket. Also, make sure to leave room in the basket for collectible PEEPS® Brand L.O.L Surprise!™ tot dolls! The Cute Bunny and Tough Chick have unique style with shimmering details that are all the rage this Easter season.
Fans can keep the seasonal fun going by baking up four new tasty recipes made in collaboration with Duncan Hines®, such as the PEEPS® Color Swirl Cake or the PEEPS® Brownie Eggs. Kellogg's® has also released its limited-edition cereal inspired by the delicious taste and springtime colors of PEEPS® Classic Marshmallow Chicks and Bunnies. The all-new Vitamin Shoppe BodyTech best-in-class whey protein isolate is an exclusive collaboration that's bringing America's iconic Easter treat flavor into sports nutrition products.
More on Nyenta.com
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The virtual series "PEEPSONALITY Live!" will feature step-by-step tutorials on how to create recipes and crafts perfect for families on March 28th at 6:30PM ET on Instagram (@PEEPSBRAND). Fans can find more content from Melody in the Making (@melodyinthemaking), Sheri Wilson (@sheri_wilson_) and Addie Taylor (@addiegtaylor). Don't forget to express your #PEEPERSONALITY by snapping pictures or videos of how you enjoy your treats, tagging @PEEPBRAND on social media for giveaways leading up to Easter. For more craft and recipe inspiration visit www.peepsbrand.com or shop online at www.peepsandcompany.com for candy and merchandise purchases.
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