Members Only & Lance Romance Announce $230M Music-Fashion Partnership with Charitable Impact
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NEW YORK - Nyenta -- Iconic lifestyle brand Members Only and multi-genre innovator artist Lance Romance announce a groundbreaking partnership projected to deliver $200 million in Members Only retail sales and $30 million to Lance Romance, redefining the intersection of music, fashion, fandom, and social impact.

Fusion of Legacy & Genre-Breaking Artistry
Members Only, celebrating its 50th anniversary, teams up with Lance Romance: Bronx-born, Texas-raised, a musical innovator bridging hip hop with country, pop, R&B, salsa, and beyond. Lance's background as a marching band percussionist laid the foundation for a rhythmic career traversing genres and cultures.

Launching Signature Bundles with Purpose
Debuting in August 2025, the partnership spotlights two initial bundles:

• Country Love Bundle: Lance's heartfelt country album plus the black Members Only racing jacket. A portion of Lance's earnings from this album will support charitable organizations addressing homelessness and hunger.
• Red Mixtape Bundle: A reimagined take on Taylor Swift's Red, paired with the classic red jacket (custom embroidered option via pre-order).

Charitable Collaboration Invitation

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Lance Romance and Members Only invite established nonprofits focused on homelessness and hunger to connect for partnership opportunities that maximize community impact.

More to Come

• Members Only Anniversary Bundle (orange jacket)
• 25th Anniversary English Latin Hip Hop Bundle (purple jacket)
• These additional collections will roll out before end of 2025, with customizable options for the orange iconic racing jacket available for pre-order.

Social Media Partnership Expansion
This agreement also features Lance as a Members Only male social media model, bringing his boundary-pushing style and cross-genre appeal to the brand's digital campaigns and influencer activations.

Authentic Voices
"Every partnership should echo my story and values," says Lance Romance. "This isn't just music and fashion—it's about using our platforms for positive change."

Ron Malhotra, Members Only Owner, adds, " Lance embodies the multicultural energy that made our jackets a symbol of self-expression. Together we're uniting style, sound, and purpose."

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About Members Only
Founded in 1975, Members Only rose to pop-culture fame with its racer jackets and continues to evolve as a full lifestyle brand spanning outerwear, footwear, and accessories.

About Lance Romance
Bronx-born, Texas-raised, Lance Romance is a multi-genre artist whose marching band percussion background enables authentic crossover between hip hop, country, R&B, salsa, and pop. With four decades in the music industry, over 50 studio albums recorded and released, 725 songs written and registered with BMI, 25 years with Sony ATV, and a Lance Romance Music Publishing catalog, bridges culture, rhythm, and community impact.

Media Contacts
Lance Romance Members Only: KeshaD@membersonly.com
Lance Romance: lanceromanceshiphop@gmail.com
Charity Partnership Inquiries: lanceromanceshiphop@gmail.com

Initial bundles debut August 2025; custom pre-orders open August 2025.