Morgan Seamark Joins Triggers® Brand Consulting As Managing Director
Nyenta.com/10198194

ARMONK, N.Y. - Nyenta -- TRIGGERS Brand Consulting announced today that Morgan Seamark will be joining company as Managing Director. In this role, Mr. Seamark will work directly with Leslie Zane, CEO and Founder of Triggers to expand and grow the business. He was most recently Managing Director and Head of Account Management at Havas, New York.

"Morgan is the perfect addition to the Triggers Team. He has a rare combination of skills--he is both very strategic while also possessing a very keen creative sensibility that our clients will benefit from as they move to execution," said Leslie Zane, CEO, Triggers. "We are in the business of changing Instinctive Brand Behavior to help our clients grow and become "Go to" brands in their respective categories. Morgan's practical, real world experience in creating award winning campaigns for many "Go To" brands will help our clients bridge the gap between strategy and execution in ways we are very excited about."

Morgan brings more than 20 years' experience to his new role and has worked in both North America and Europe holding Senior Leadership positions at some of the best advertising and digital agencies in the world. Those experiences include delivering award winning integrated campaigns for Blue Chip clients in retail, insurance, travel, financial services, healthcare, pharmacy, automotive, packaged goods, consumer electronics, SaaS, and more.

Prior to working at Havas, Mr. Seamark served as EVP, Senior Group Director at BBDO New York and EVP, Global Group Director at Proximity Worldwide.

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"What Triggers is doing in the world of Instinctive Brand Preference is really like nothing I have ever seen," said Morgan. "That's what drew me to this opportunity. They have literally created the application playbook for "How Brands Grow" and have quietly been perfecting it for the last 20+ years helping some of the world's most famous brands find their way back to growth. The culture is inspiring, the work they do is exceptional, and the client list is enviable.  I look forward to helping bring this amazing thinking and ever-expanding capabilities to our clients and the broader marketing community."

Mr. Seamark starts at Triggers immediately.

ABOUT TRIGGERS

TRIGGERS IS AN EXPERT IN CHANGING INSTINCTIVE BRAND BEHAVIOR THAT ACCELERATES GROWTH AND CREATES "GO TO" BRANDS.

Triggers^® is more than a brand consulting and CMO advisory firm, it is an operating system for brands that helps Fortune 500 companies deliver transformative growth by changing consumer behavior at the instinctive level. Over the last 25 years Triggers has created and perfected a replicable scientific process for what has previously been intangible, theoretical, and elusive.

ABOUT LESLIE ZANE, FOUNDER OF TRIGGERS:

Known in the industry as THE BRAIN BEHIND BRANDS, Leslie Zane is changing the way companies do marketing. Her unique expertise is changing instinctive brand behavior—the brand decisions that consumers, business buyers, patients, HCPs and investors make on auto-pilot.

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Zane shows companies how to tap into consumers' instinctive brain--the path of least resistance. She has helped turn around Fortune 500 brands where no other brand or consulting firm was successful. The difference in results is often 2X growth.

In 1995 Zane launched TRIGGERS BRAND CONSULTING, the first brand strategy firm founded by a woman that still exists today. A Yale University, Harvard Business School graduate and Bain alum, Zane began her early career at top companies such as P&G where she was surprised by the hit-or-miss performance of marketing initiatives. Zane's perspectives defied traditional thinking.  She maintained that what consumers say is unreliable, that indirect cues are more effective than direct persuasion, and that successful brands have multiple associations, not one defining identity trait.

Zane is a TEDx speaker, her discovery of the Brand Connectome® was chronicled in Knowledge@Wharton and she has been published in the Harvard Business Review, World Economic Forum, Scientific American, NASDAQ, Ad Age, and many more.