Nueva Network Debuts Que Onnda as Premier Latino Audio-Digital Platform--And Announces Search for the Next Latin Music Superstar
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NEW YORK, March 11, 2025 ~ Nueva Network, the nation's largest independently owned Spanish-language audio network, has announced the launch of their latest venture, Que Onnda. This groundbreaking platform is set to revolutionize how brands and content creators engage with U.S. Latino audiences by merging radio, streaming, podcasts, social media, and AI.

At the recent Audioverse Upfront event in New York City, Nueva Network founder and CEO Jose Villafañe introduced Que Onnda as more than just a platform, but a movement. With a focus on blending tradition with digital innovation, Que Onnda aims to provide an authentic and culturally rich experience that directly speaks to its audience.

One of the first major initiatives of Que Onnda is the NEW Latino Artist of the Year campaign. This nationwide talent search for the next Latino music superstar will be fan-driven, with audiences nominating, voting for, and elevating rising talent. The winner will be crowned New Latino Artist of the Year during Hispanic Heritage Month in September and will receive a career-changing package including $25,000 in cash, a $1 million radio promotional campaign, and a national platform to amplify their music and voice.

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According to Nueva Network Chief Innovation Officer Rene Alegria, this initiative highlights Que Onnda's artist-first mission and solidifies its position as the go-to platform for Latino talent discovery.

In addition to this exciting campaign, Que Onnda has also announced upcoming cultural initiatives such as Copa Superfans & The Road to Mundial 2026 – a global search for the world's biggest fútbol superfans; Que Onnda Latino Podcast Awards – honoring influential voices in podcasting; and Fired Up! Latino Influencers for Change Summit – showcasing content creators driving social and cultural impact.

Que Onnda is also expanding its influence in the booming Latino podcast market with 32 original podcasts set to launch by May. These podcasts will cover a range of topics including entertainment, true crime, relationships, paranormal, and existing radio programming. With Latino podcast listenership surging 95% over the past five years, Que Onnda is poised to become the premier destination for compelling Latino storytelling.

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But Que Onnda is not just about entertainment – it also has a strong focus on empowering Latino entrepreneurs. The platform's A.I. Business Builder tool is designed to help businesses leverage AI for marketing, lead generation, and sales growth. This technology simplifies AI adoption and provides businesses with a powerful resource to enhance their revenue potential.

Que Onnda's multi-platform ecosystem will also generate valuable first-party user data, offering advertisers unprecedented insights into the U.S. Hispanic audio-digital audience. This data-driven approach allows brands to create highly targeted campaigns that resonate deeply with Latino consumers.

What sets Que Onnda apart from other platforms is its commitment to cultural relevance, local-to-national reach, AI-agent business builder, and artist-first platform. With this new venture, Nueva Network is redefining Latino media by breaking barriers, amplifying voices, and shaping the future of the multicultural Audioverse.
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