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LAKEVILLE, Minn., May 13, 2025 ~ Nutrish™, a popular brand of dog and cat food and treats, is embarking on an exciting new journey with a bold brand evolution. This transformation reflects the company's unwavering dedication to providing sensible nutrition for pets, ensuring their happiness and overall health.
The refreshed brand identity is centered around what matters most to pet parents today: transparency, sensible nutrition, and confidence in the products they choose for their furry companions. From updated packaging design to clearer communication of product benefits, every aspect of this transformation is aimed at better serving pets and their owners.
In response to the overwhelming number of pet food options available in the market, Nutrish has taken steps to make it easier for consumers to understand their products. The new packaging, which will be rolled out nationwide this spring and summer, features simplified messaging and highlights the real ingredients used in each recipe. The product names have also been revamped to make it easier for pet owners to find the right food for their beloved animals. This includes Whole Health Blend recipes for dogs and cats that promote Active Mind, Healthy Body, Balanced Energy support, as well as a Veterinarian Reviewed Formula claim.
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Tracy Fleischhacker Quigley, Senior Brand Director at Post Consumer Brands which owns Nutrish™, stated that this brand evolution goes beyond just a new look or image. It is a renewed promise to pet parents that Nutrish™ will continue to provide sensible nutrition for their pets. Quigley added that the company has listened closely to consumer feedback and is now delivering a modern and intuitive redesign that reflects the quality of every bowl of Nutrish™.
To celebrate this brand transformation with its fans, Nutrish™ will be hosting an immersive event called "New Look, Same Nutrish A Brand Evolution" on May 20th from 6-8pm at Torch & Crown's Union Square location in New York City. This event coincides with National Rescue Dog Day, highlighting Nutrish's ongoing commitment to supporting shelter pets and promoting pet adoption. Attendees can expect VIP pet grooming, a red-carpet photo opportunity, samples for their pets, and even an on-site adoption opportunity through the brand's long-time partner, North Shore Animal League America.
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Joanne Yohannan, Senior Vice President of Operations at North Shore Animal League America, expressed her gratitude for Nutrish's support and partnership. She stated that this event in NYC is a testament to the company's dedication to their mission of giving animals the best possible start in their new homes. Yohannan added that partnerships like this help raise awareness about the importance of animal rescue and the joys and responsibilities of pet adoption.
As part of its ongoing mission to help pets thrive, Nutrish™ continues its long-standing support for shelter animals through its relationship with The Rachael Ray Foundation®. Since its inception in 2004, Nutrish™ has donated over $95 million to animal and human charitable causes through The Rachael Ray Foundation®.
To learn more about Nutrish™ and The Rachael Ray Foundation®, visit nutrish.com.
The refreshed brand identity is centered around what matters most to pet parents today: transparency, sensible nutrition, and confidence in the products they choose for their furry companions. From updated packaging design to clearer communication of product benefits, every aspect of this transformation is aimed at better serving pets and their owners.
In response to the overwhelming number of pet food options available in the market, Nutrish has taken steps to make it easier for consumers to understand their products. The new packaging, which will be rolled out nationwide this spring and summer, features simplified messaging and highlights the real ingredients used in each recipe. The product names have also been revamped to make it easier for pet owners to find the right food for their beloved animals. This includes Whole Health Blend recipes for dogs and cats that promote Active Mind, Healthy Body, Balanced Energy support, as well as a Veterinarian Reviewed Formula claim.
More on Nyenta.com
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Tracy Fleischhacker Quigley, Senior Brand Director at Post Consumer Brands which owns Nutrish™, stated that this brand evolution goes beyond just a new look or image. It is a renewed promise to pet parents that Nutrish™ will continue to provide sensible nutrition for their pets. Quigley added that the company has listened closely to consumer feedback and is now delivering a modern and intuitive redesign that reflects the quality of every bowl of Nutrish™.
To celebrate this brand transformation with its fans, Nutrish™ will be hosting an immersive event called "New Look, Same Nutrish A Brand Evolution" on May 20th from 6-8pm at Torch & Crown's Union Square location in New York City. This event coincides with National Rescue Dog Day, highlighting Nutrish's ongoing commitment to supporting shelter pets and promoting pet adoption. Attendees can expect VIP pet grooming, a red-carpet photo opportunity, samples for their pets, and even an on-site adoption opportunity through the brand's long-time partner, North Shore Animal League America.
More on Nyenta.com
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Joanne Yohannan, Senior Vice President of Operations at North Shore Animal League America, expressed her gratitude for Nutrish's support and partnership. She stated that this event in NYC is a testament to the company's dedication to their mission of giving animals the best possible start in their new homes. Yohannan added that partnerships like this help raise awareness about the importance of animal rescue and the joys and responsibilities of pet adoption.
As part of its ongoing mission to help pets thrive, Nutrish™ continues its long-standing support for shelter animals through its relationship with The Rachael Ray Foundation®. Since its inception in 2004, Nutrish™ has donated over $95 million to animal and human charitable causes through The Rachael Ray Foundation®.
To learn more about Nutrish™ and The Rachael Ray Foundation®, visit nutrish.com.
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