Panera and Holler and Glow Stir Up the Ultimate Comfort Food-Inspired Beauty Collab: Meet S'Mac and Cheese Lip Balm
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The lip ~ Panera Bread and beauty brand Holler and Glow have teamed up to create a unique and unexpected collaboration for all the Mac & Cheese lovers out there. Just in time for National Mac & Cheese Day, the two brands have launched a limited-edition S'Mac and Cheese Lip Balm duo, available now on The Panera Shop and Amazon.

Inspired by Panera's beloved Mac & Cheese and iconic Bread Bowl, this lip balm duo brings the comfort of your favorite meal to your beauty routine. Each balm is infused with the signature scents of Panera's Mac & Cheese and crafted with Holler and Glow's glossy, non-sticky formula. The balm also features a spoon-shaped applicator for easy application. The duo includes "S'Mac My Day," a golden balm with the scent of mac & cheese, and "Get That Bread," a toasty bread-scented balm with a soft brown hue.

Mark Shambura, Chief Marketing Officer at Panera Bread, shared his excitement about this collaboration stating, "For our first foray into the beauty world, it only made sense to start with a Panera classic – mac & cheese and bread bowl – reimagining it as a playful, scent-sational lip balm duo." He also added that they could have gone with other menu items like their popular summer salad but ultimately decided on this unexpected yet iconic pairing.

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This is not the first time Panera has ventured into the world of fashion and beauty. They have previously released sell-out items like their Croissant Clutch and BAGuette Bag. With this latest collaboration, they continue to stay on-trend and offer fun ways for fans to show their love for the brand.

Thea Green, Founder of Holler and Glow, expressed her enthusiasm for this partnership saying, "At Holler and Glow, we live for bold, playful beauty that doesn't take itself too seriously—so when Panera came to us with the idea of turning Mac & Cheese into a lip balm, we said 'yes, please (and make it extra cheesy)!' This collab is the perfect mix of comfort food, nostalgia and beauty-meets-banter."

The S'Mac and Cheese Lip Balm duo is available now while supplies last exclusively on Amazon and The Panera Shop for $8 (plus applicable taxes). And for those looking to celebrate National Mac & Cheese Day on July 14, MyPanera® members can enjoy $2 off a Mac & Cheese entrée at participating cafes nationwide. In select cities like New York City, Green Bay, and Austin, TX, lucky Panera guests may even receive a free lip balm duo at their local cafe – while supplies last.

To learn more about this collaboration or to order your next meal from Panera Bread, visit their website or download the Panera app today. And don't forget to mark your calendars for National Mac & Cheese Day on July 14th!

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