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Former Playmob CEO Jude Ower becomes Sphaira Innovation UK CSO
New alliance comes as Sphaira's PlanetPlay launches Make Green Tuesday Moves campaign and ahead of new collective UNDP initiative
LONDON, May 14, 2024 /PRNewswire/ -- Sphaira Innovation, a not-for-profit harnessing the power of people and technology to make positive change, has acquired video games market insights specialist Playmob.
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The deal, for an undisclosed sum, creates a formal relationship between Playmob and Sphaira Innovation's PlanetPlay, which is bringing the games industry and players together to fight climate change.
New alliance comes as Sphaira's PlanetPlay launches Make Green Tuesday Moves campaign and ahead of new collective UNDP initiative
LONDON, May 14, 2024 /PRNewswire/ -- Sphaira Innovation, a not-for-profit harnessing the power of people and technology to make positive change, has acquired video games market insights specialist Playmob.
More on Nyenta.com
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The deal, for an undisclosed sum, creates a formal relationship between Playmob and Sphaira Innovation's PlanetPlay, which is bringing the games industry and players together to fight climate change.
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