Trending...
- CENTESSA DEADLINE ALERT: Bragar Eagel & Squire, P.C. Reminds Investors that a Class Action Lawsuit Has Been Filed Against Centessa Pharmaceuticals Plc and Encourages Investors to Contact the Firm
- New Rochelle Celebrates Rudolph the Red-Nosed Reindeer
- Sidow Sobrino's New Song and Video Celebrating Christ at Christmas Is Out Now
Denmark's Data Protection Authority, has declared the Google Analytics tool illegal for data transfers abroad without additional measures. Investigators fully examined the service's setting and terms and have issued their decision and said the tool cannot be used in its current form without implementing supplementary measures.
HO CHI MINH, Viet Nam - Nyenta -- Denmark has joined France, Austria, and Italy as the fourth country to deem the usage of Google Analytics unlawful. This conclusion was announced in a Press Release issued by the Data Protection Authority (DPA), Datatilsynet and is the result of a concerted pan-European approach to stop the abuse of personal data.
It is not the first time the Danish DPA has expressed concern about the usage of Google having released a statement a few months ago claiming that the use of Google Workspace (previously G-suite) for municipalities was in breach of the EU General Data Protection Regulation (GDPR).
Data Protection Authorities (DPAs) are independent public agencies with investigative and remedial powers that supervise the execution of data protection legislation.
The Danish DPA determined that using Google Analytics is illegal. The judgment is based on an individual case, yet it expresses a common European viewpoint on personal data processing.
Unlike the other DPAs, the Danish DPA investigated GA's data transfers at its own discretion rather than in response to a complaint.
It said that the GDPR is designed to preserve EU citizens' privacy. This implies that you should be able to access a website without fear of your personal information being compromised. In this regard, they have carefully analyzed Google Analytics, particularly in light of recent judgments made by other Member States.
More on Nyenta.com
The Danish DPA came to the same decision as the other Member States after thorough analysis. The usage of Google Analytics in its current form and settings is illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Assess whether you are compliantly using the tools and whether you can implement appropriate extra measures. Take the extra steps to implement a plan going forward, and ideally, find another product that does not abuse customer data, is respectful to its users, and complies with the law.
Go for compliant zero-party or first-party data options only - data that's provided by the customer voluntarily. Because it is derived directly from a company's actions and users, it is more accurate and relevant than second & third-party data, and will also reduce legal and ethical concerns.
About R Digital
R Digital and Partners build technology that is cookieless by design and does not collect any personal data while providing the insights you need.
We specialize in providing Digital Solutions using cutting-edge technology, helping businesses grow by increasing customer or staff satisfaction through applied Digital Strategies, and utilizing behavioral data to personalize the user experience.
R Digital uses AesirX technology, launching the world's first Privacy-ensured Solution utilizing safe and secure tech to enable and empower customers and partners globally to become compliant and avoid potential criminalization by unclear laws and regulations.
More on Nyenta.com
This privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
Services include custom privacy-by-design *aaS, PaaS & SaaS Solutions, Digital Transformation, Website & E-Commerce Solutions, Analysis, Conceptualization, Wireframing, UX|UI Design, QA, Automated Testing, Deployment, Hosting, WEB2, and WEB3.
How can we help you? Connect with R Digital on LinkedIn (https://www.linkedin.com/company/r-digital-viet...), Facebook (https://www.facebook.com/r.digital.global), or visit https://r-digital.tech/
It is not the first time the Danish DPA has expressed concern about the usage of Google having released a statement a few months ago claiming that the use of Google Workspace (previously G-suite) for municipalities was in breach of the EU General Data Protection Regulation (GDPR).
Data Protection Authorities (DPAs) are independent public agencies with investigative and remedial powers that supervise the execution of data protection legislation.
The Danish DPA determined that using Google Analytics is illegal. The judgment is based on an individual case, yet it expresses a common European viewpoint on personal data processing.
Unlike the other DPAs, the Danish DPA investigated GA's data transfers at its own discretion rather than in response to a complaint.
It said that the GDPR is designed to preserve EU citizens' privacy. This implies that you should be able to access a website without fear of your personal information being compromised. In this regard, they have carefully analyzed Google Analytics, particularly in light of recent judgments made by other Member States.
More on Nyenta.com
- TUSIMPLE DEADLINE ALERT
- Central Securities Corporation Announces Reinvestment Price of Shares for Distribution Payable December 22, 2022
- New Rochelle: Upcoming Holiday Events
- The East TOKYO Festival of Light launches in Tokyo, Presented by Tobu Railway Group
- Yonkers Mayor Spano Presents School Spotlight Award to Roosevelt High School - Early College Studies
The Danish DPA came to the same decision as the other Member States after thorough analysis. The usage of Google Analytics in its current form and settings is illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Assess whether you are compliantly using the tools and whether you can implement appropriate extra measures. Take the extra steps to implement a plan going forward, and ideally, find another product that does not abuse customer data, is respectful to its users, and complies with the law.
Go for compliant zero-party or first-party data options only - data that's provided by the customer voluntarily. Because it is derived directly from a company's actions and users, it is more accurate and relevant than second & third-party data, and will also reduce legal and ethical concerns.
About R Digital
R Digital and Partners build technology that is cookieless by design and does not collect any personal data while providing the insights you need.
We specialize in providing Digital Solutions using cutting-edge technology, helping businesses grow by increasing customer or staff satisfaction through applied Digital Strategies, and utilizing behavioral data to personalize the user experience.
R Digital uses AesirX technology, launching the world's first Privacy-ensured Solution utilizing safe and secure tech to enable and empower customers and partners globally to become compliant and avoid potential criminalization by unclear laws and regulations.
More on Nyenta.com
- NanoVibronix Announces Closing of $2.4 Million Registered Direct Offering Priced At-the-Market Under Nasdaq Rules
- OneKey® MLS Appoints Melissa King as COO
- City of Yonkers Attains Perfect Score for the Eighth Consecutive Year on Municipal Equality Index
- Yida Gao and Shima Capital Invest in Web3 Gaming Startup Midnight
- New Rochelle: Free Rabies Clinic for Westchester Pets December 10
This privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
Services include custom privacy-by-design *aaS, PaaS & SaaS Solutions, Digital Transformation, Website & E-Commerce Solutions, Analysis, Conceptualization, Wireframing, UX|UI Design, QA, Automated Testing, Deployment, Hosting, WEB2, and WEB3.
How can we help you? Connect with R Digital on LinkedIn (https://www.linkedin.com/company/r-digital-viet...), Facebook (https://www.facebook.com/r.digital.global), or visit https://r-digital.tech/
Source: r-digital.tech
Filed Under: Technology
0 Comments
Latest on Nyenta.com
- ROSEN, NATIONAL TRIAL LAWYERS, Encourages Polished.com Inc. f/k/a 1847 Goedeker Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action Initiated by the Firm - POL, GOED
- Rochester: Lighting of the Liberty Pole & Family Lantern Parade to Roc Holiday Village Returns Saturday
- National Minority Health Association Selected by Chan Zuckerberg Initiative for Grant
- New Rochelle: Stabbing Lafayette Ave
- Yonkers Mayor Spano, Department of Public Works and Teamsters Local 456 Invite Residents to Celebrate the Holidays at DPW Service Center
- WPP Unveils Beyond the Rainbow, a New Global Insights Study on LGBTQ+ Marketing and its Future
- INX SUBMITS A BID TO PURCHASE VOYAGER'S ASSETS USA - English USA - English USA - English
- Paramount Capital Group Taps Scienaptic's AI-Powered Credit Decisioning Platform
- Ares Management Corporation to Present at the Goldman Sachs 2022 US Financial Services Conference
- Sequans to Participate in the 25th Annual Needham Growth Conference
- KiwiQA, Australia based testing major, launches KiwiQA.io
- MBSATA welcomes new non-profit clients with a month free of accounting support
- New Rochelle: City Council Appoints Kathleen Gill as City Manager
- INVESTIGATION ALERT: Scott+Scott Attorneys at Law LLP Investigates Beyond Meat, Inc.'s Directors and Officers for Breach of Fiduciary Duties – BYND
- Fans of Josephine Baker Launch A Petition Drive to Honor Her Legacy
- Venture Capital and Family Offices Turn to Revenue Security Start-up RevSystems
- African American Women In Cinema Launches Campaign to Support Women Film Makers
- DCG Giving, a Dave Cantin Group Nonprofit, Launches Five Weeks of Giving This Holiday Season
- New Rochelle Celebrates Rudolph the Red-Nosed Reindeer
- President Barack Obama to Offer Reflections at Sandy Hook Promise Benefit Ahead of 10-Year Remembrance