STAGWELL LAUNCHES STAGWELL MEDIA PLATFORM (SMP), A CENTRALIZED TEAM OF GLOBAL MEDIA, TECHNOLOGY AND DATA INVESTMENT EXPERTS
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~ Stagwell, the challenger network known for its innovative approach to marketing, has made a major move in the industry with the launch of their new Stagwell Media Platform (SMP). This centralized team of global media, technology, and data experts is set to revolutionize the way clients utilize scale in an increasingly addressable world.

Led by Global CEO Matt Adams, who also serves as Global Chief Operating Officer of Assembly Global, SMP will bring together top talent from around the world. One notable addition is Marissa Jimenez, who will take on the role of Global Chief Trading and Solutions Officer at SMP starting July 14th, 2025. With over 20 years of experience in the industry, Jimenez joins from Dentsu US where she served as EVP, Commercial.

The SMP will work closely with all Stagwell agencies worldwide to maximize efficiency and collaboration with media and technology partners. By leveraging Stagwell's scale, technology, and partnerships, the team will be able to model, forecast, and optimize towards exceptional efficiency and outcomes for clients. Additionally, SMP offers a range of solutions across creative, media, and digital transformation services that are specifically designed to benefit both Stagwell partners and clients.

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According to Mark Penn, Chairman and CEO of Stagwell: "The Stagwell Media Platform is a significant step forward in making our media and data investment solutions easily accessible for our partners and clients globally. Our goal was to streamline operations across all Stagwell agencies and this is just one way we are delivering on that promise."

Matt Adams also expressed his excitement about the launch of SMP: "This suite of solutions repositions our business model in a consolidating addressable world. It allows us to expand our reach while still providing top-notch service to our valued partners. Marissa and I are eager to make a positive impact for our clients in this ever-evolving landscape."

With the launch of SMP, Stagwell is poised to continue its mission of transforming the marketing industry and providing clients with a smarter use of scale in a fully addressable world. This move solidifies their position as a leader in the industry and sets them apart from their competitors.

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