Stagwell's (NASDAQ: STGW) PRophet Expands Global Partnership with Hootsuite to Power the Future of Social and Media Intelligence through AI USA - English USA - English
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CANNES, France, June 17, 2025 ~ At the Cannes Lions International Festival of Creativity, PRophet, a leading provider of AI-powered software and services for modern communicators, announced an expanded global partnership with Hootsuite. This partnership will see the two companies working together to promote and deliver each other's solutions and services to clients around the world.

The collaboration between PRophet and Hootsuite is a significant milestone for both companies as they join forces to provide a comprehensive global solution that combines social and traditional media intelligence. This partnership builds upon their previous 10-year relationship, where PRophet worked with Talkwalker (now owned by Hootsuite) under the brand UNICEPTA (now owned by PRophet).

Under this new agreement, PRophet will continue to integrate Hootsuite's advanced social listening capabilities directly into its MIND media intelligence platform through an API. This integration will create a seamless experience for clients who require end-to-end intelligence across earned and social platforms. It will also enhance journalist and outlet profiles with enriched social data, such as verified handles and audience insights.

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According to Aaron Kwittken, Global CEO and Founder of PRophet, this partnership is not just a tech integration but a strategic move to strengthen and co-promote their already comprehensive AI-driven predictive media intelligence solution. He believes that by combining PRophet's technology with Hootsuite's social listening capabilities, they are unlocking a new era of insight-driven storytelling for communicators worldwide.

As part of Stagwell's Marketing Cloud, this exclusive agreement extends to all Stagwell agencies. They will now have access to Hootsuite's social listening and performance services solely through PRophet. This collaboration aims to simplify procurement processes, standardize technology across the Stagwell network, and eliminate the need for external service providers.

Irina Novoselsky, CEO of Hootsuite, sees this integration as a new chapter in their partnership and a significant step towards their continued expansion. She believes that by combining PRophet's cutting-edge technology with Hootsuite's global expertise, they can serve even more brands and agencies globally. Together, they are helping clients unlock deeper insights and take action faster than ever before.

The joint offering has already benefited hundreds of clients across various industries, including consumer goods, healthcare, financial services, and technology. With this expanded partnership, Hootsuite will advocate for PRophet as its preferred earned media solution, while PRophet will introduce Hootsuite to its growing base of customers with social media performance needs.

For more information on this partnership and the solutions offered by PRophet and Hootsuite, please visit www.prprophet.ai.

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