Nyenta.com - TUNL UNITES WITH STREET DREAMS AND ARTE HAUS TO LAUNCH NEW SPORTS & FASHION COLLECTIVE

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NEW YORK, Aug. 5, 2025 ~ TUNL, a revolutionary media and commerce company at the intersection of sports, fashion, music, and culture, has officially launched its creative collective. This move marks a significant step towards fulfilling the company's mission of bridging the gap between cultural influence and ownership.

The TUNL Collective brings together global media platform Street Dreams and creator-led Arte Haus Studios under one unified, decentralized company. The three co-founders of TUNL – Ashley Champ, Steve Irby, and Kendall Hurns – are all industry leaders in their respective fields.

Champ, who serves as TUNL's Co-Founder & CEO, expressed her excitement about the launch. "TUNL has always been about building cultural infrastructure and now we have the scale to do it right," she said. "We don't build for culture, we build from it. Culture doesn't need a seat at the table. It should build the table."

Street Dreams is known for its community-driven editorial content and bold visual productions. Co-founded by award-winning photographer Steve Irby along with marketing guru Eric Veloso and art director Michael Cobarrubia, Street Dreams will now lead TUNL's production and publishing arm.

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Irby shared his thoughts on joining forces with TUNL: "Street Dreams stands for community and creativity without compromise," he said. "Joining TUNL lets us amplify our vision while staying true to who we are."

Arte Haus Studios, founded by former NBA manager turned creative strategist Kendall Hurns, represents a curated roster of designers, directors, photographers, and fine artists. Under this new partnership with TUNL, Arte Haus will lead talent integration and design development across the ecosystem.

The TUNL Collective is structured around two core verticals – TUNLX (launching Fall 2026) which focuses on data-driven IP, immersive brand experiences, and storytelling infrastructure; and TUNL Studio which serves as its full-scale content and creator engine, producing original programming, editorial franchises, and branded campaigns across sport, fashion, music, and culture.

What started as a stealth experiment in 2024 with no website or social media presence quickly gained momentum. TUNL's debut at New York Fashion Week featured a Times Square billboard takeover with Spotify and a capsule collection with the NBPA to drive voter engagement. In just a few months, TUNL has generated over 1 billion press impressions and 300 million organic views, signaling a new era for creator-led IP.

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The collective operates across global cultural hubs such as New York, Los Angeles, Chicago, Paris, Tokyo, and Toronto. With a digital reach of over 4.3 million across social channels, talent rosters, and partners, TUNL is fast becoming one of the most future-forward engines in sports and culture.

Strategic partners fueling the platform's growth include The Only Agency – a top talent collective of stylists, MUAs (makeup artists), hairstylists, and photographers driving culture in sports and entertainment; and Versus – an award-winning creative studio ensuring TUNL's world-class execution across content, branded campaigns, and live events.

TUNL is built to collaborate rather than compete with agencies, brands, platforms, and leagues. The company aims to help them engage the next generation through intentional creator-powered storytelling and culturally fluent production.

To learn more about TUNL and its mission to close the gap between cultural influence and ownership visit their website at thetunl.com or follow them on social media @thetunlx for updates on their latest projects.

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