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NEW YORK, May 19, 2025 ~ Vimergy, a leading supplement company, has launched a new national campaign called "Mouth of America" with the aim of bringing attention to the country's real health crisis. The campaign features a large-scale art installation in New York City that is designed to provoke and inspire viewers.
The centerpiece of the campaign is a striking public sculpture titled "Lady Liberty's Mouth of America." The installation depicts the face of the Statue of Liberty seemingly consuming hundreds of giant pills scattered on the ground. This powerful image serves as a metaphor for America's struggle with chronic illness, overmedication, and growing distrust in the healthcare system.
According to Phil Jacobson, Chief Brand and Marketing Officer of Vimergy, the installation challenges the narrative that our healthcare system is designed to keep us healthy. In reality, he explains, the system profits from keeping people sick. Lady Liberty has become a patient herself in this installation, representing the millions of Americans who are suffering from chronic illnesses.
The "Mouth of America" also highlights alarming statistics about overprescription in the United States. In 2022 alone, there were 6.7 billion total annual prescriptions in the country. Despite this high level of medication use, chronic illness continues to plague many Americans. This raises questions about who truly benefits from keeping people sick.
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The campaign aims to remind viewers that true well-being starts with individual choices rather than relying solely on medication. Along with the art installation, Vimergy has also launched a new website called wecansaveourselves.com which features a short film produced in partnership with Uncommon Creative Studio and a national survey conducted by Talker Research. The website also provides educational materials about root-cause issues and health sovereignty.
According to Dani Frese, Vimergy Wellness Consultant, Americans are ready to break free from a healthcare system that only treats symptoms rather than addressing underlying causes. She believes that this campaign will serve as a rallying cry for individuals to take control of their own health.
The "Mouth of America" campaign is just the beginning of Vimergy's larger movement to empower individuals to reclaim their health on their own terms. The company was founded by individuals who have personally experienced the benefits of nutrition, supplementation, and self-advocacy in overcoming chronic illness. Today, Vimergy products are trusted by health seekers in over 60 countries.
The Lady Liberty installation will be traveling to different cities across the country, and updates on its location can be found on wecansaveourselves.com. Through this thought-provoking campaign, Vimergy hopes to inspire individuals to make positive choices for their health and break free from a system that profits from keeping them sick.
The centerpiece of the campaign is a striking public sculpture titled "Lady Liberty's Mouth of America." The installation depicts the face of the Statue of Liberty seemingly consuming hundreds of giant pills scattered on the ground. This powerful image serves as a metaphor for America's struggle with chronic illness, overmedication, and growing distrust in the healthcare system.
According to Phil Jacobson, Chief Brand and Marketing Officer of Vimergy, the installation challenges the narrative that our healthcare system is designed to keep us healthy. In reality, he explains, the system profits from keeping people sick. Lady Liberty has become a patient herself in this installation, representing the millions of Americans who are suffering from chronic illnesses.
The "Mouth of America" also highlights alarming statistics about overprescription in the United States. In 2022 alone, there were 6.7 billion total annual prescriptions in the country. Despite this high level of medication use, chronic illness continues to plague many Americans. This raises questions about who truly benefits from keeping people sick.
More on Nyenta.com
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The campaign aims to remind viewers that true well-being starts with individual choices rather than relying solely on medication. Along with the art installation, Vimergy has also launched a new website called wecansaveourselves.com which features a short film produced in partnership with Uncommon Creative Studio and a national survey conducted by Talker Research. The website also provides educational materials about root-cause issues and health sovereignty.
According to Dani Frese, Vimergy Wellness Consultant, Americans are ready to break free from a healthcare system that only treats symptoms rather than addressing underlying causes. She believes that this campaign will serve as a rallying cry for individuals to take control of their own health.
The "Mouth of America" campaign is just the beginning of Vimergy's larger movement to empower individuals to reclaim their health on their own terms. The company was founded by individuals who have personally experienced the benefits of nutrition, supplementation, and self-advocacy in overcoming chronic illness. Today, Vimergy products are trusted by health seekers in over 60 countries.
The Lady Liberty installation will be traveling to different cities across the country, and updates on its location can be found on wecansaveourselves.com. Through this thought-provoking campaign, Vimergy hopes to inspire individuals to make positive choices for their health and break free from a system that profits from keeping them sick.
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