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Snowflake's data-backed report identified the best of breed solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to best identify, serve, and convert valuable prospects into loyal customers. The research reflects how customers are adopting solutions from a rapidly changing ecosystem and highlights the convergence of adtech and martech, the increased importance of privacy enhancing technologies, and the heightened focus marketers have on measurement to maximize campaign ROI.
The report explored ten technology categories that organizations consider when building their marketing data stacks. These categories include Analytics & Data Capture, Enrichment, Identity & Activation, Identity & Onboarders, Customer Data Activation, Advertising Platforms, Measurement & Attribution, Integration & Modeling, Business Intelligence, AI & Machine Learning and Privacy Enhancing Technologies.
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Yieldmo was identified in Snowflake's report as a Leader in the Advertising Platforms Category for Ad Exchanges, DSPs and SSPs. Denise Persson Chief Marketing Officer at Snowflake said "Advertising technology companies are seeing the value of operating with the full breadth of their data thanks to the Snowflake Data Cloud". Teddy Jawde Chief Product Officer at Yieldmo said "We are thrilled to be named a Leader in Snowflake's latest report". He further added "Our patented measurement and curation technology works seamlessly and enables us to deliver the best ad experience for every impression opportunity".
The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify Analyze and Activate Data to Boost Revenue is available for readers online.
Filed Under: Business
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