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NEW YORK, Jan. 13, 2025 ~ New York City, NY - LINE FRIENDS, the beloved global character brand known as IPX, has announced a collaboration with interactive entertainment brand HoYoverse to bring fans the highly anticipated Genshin minini POP-UP. The pop-up will be held at the LINE FRIENDS flagship store in Times Square from January 22nd to February 2nd.
Located at 1515 Broadway, the pop-up will transport visitors into the enchanting world of Inazuma from the popular game Genshin Impact. Fans can expect a variety of fun activities and photo opportunities inspired by Inazuma's cityscape. Cosplayers dressed as game characters will also be present for fans to take pictures with. The pop-up is open to the public with no reservations required.
In addition to the immersive experience, fans can also shop for exclusive merchandise celebrating the Genshin minini characters. This includes collectible figures, plushies, snow globes, and other special items designed exclusively for Genshin Impact fans.
The Genshin minini POP-UP is a result of the partnership between IPX and HoYoverse, combining HoYoverse's imaginative game universe with IPX's expertise in character IP. This collaboration has already seen success with the initial Fall 2024 Genshin minini POP-UP in Seoul, South Korea. Now, for the first time ever, it will launch in the United States at LINE FRIENDS' flagship store in New York City.
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The official Genshin minini characters were created by reinterpreting popular characters from Genshin Impact through IPX's creative team. These miniature versions of fan-favorite mascot Paimon and seven beloved characters from Inazuma - including Raiden Shogun, Kamisato Ayaka, Yoimiya, Sangonomiya Kokomi, Kaedehara Kazuha and Taroumaru - aim to charm both Genshin Impact fans and general character enthusiasts with their cute appearance and brave personalities.
Furthermore, IPX plans to release minini characters representing each major region in Genshin Impact through its partnership with HoYoverse. These launches will take place in select major markets in Asia and the US, allowing IPX to connect with fans worldwide.
For more information about the New York City Genshin minini POP-UP and updates on event details, visit https://linefriendssquare.us/blogs/promotion/ge.... Fans and newcomers alike won't want to miss this unique opportunity to experience Genshin Impact in a whole new way at the LINE FRIENDS flagship store in Times Square.
Located at 1515 Broadway, the pop-up will transport visitors into the enchanting world of Inazuma from the popular game Genshin Impact. Fans can expect a variety of fun activities and photo opportunities inspired by Inazuma's cityscape. Cosplayers dressed as game characters will also be present for fans to take pictures with. The pop-up is open to the public with no reservations required.
In addition to the immersive experience, fans can also shop for exclusive merchandise celebrating the Genshin minini characters. This includes collectible figures, plushies, snow globes, and other special items designed exclusively for Genshin Impact fans.
The Genshin minini POP-UP is a result of the partnership between IPX and HoYoverse, combining HoYoverse's imaginative game universe with IPX's expertise in character IP. This collaboration has already seen success with the initial Fall 2024 Genshin minini POP-UP in Seoul, South Korea. Now, for the first time ever, it will launch in the United States at LINE FRIENDS' flagship store in New York City.
More on Nyenta.com
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The official Genshin minini characters were created by reinterpreting popular characters from Genshin Impact through IPX's creative team. These miniature versions of fan-favorite mascot Paimon and seven beloved characters from Inazuma - including Raiden Shogun, Kamisato Ayaka, Yoimiya, Sangonomiya Kokomi, Kaedehara Kazuha and Taroumaru - aim to charm both Genshin Impact fans and general character enthusiasts with their cute appearance and brave personalities.
Furthermore, IPX plans to release minini characters representing each major region in Genshin Impact through its partnership with HoYoverse. These launches will take place in select major markets in Asia and the US, allowing IPX to connect with fans worldwide.
For more information about the New York City Genshin minini POP-UP and updates on event details, visit https://linefriendssquare.us/blogs/promotion/ge.... Fans and newcomers alike won't want to miss this unique opportunity to experience Genshin Impact in a whole new way at the LINE FRIENDS flagship store in Times Square.
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